Our story

It all started with a simple idea: to create workwear and apparel that empowers healthcare professionals with comfort and confidence, so they can focus on delivering exceptional care to their patients. But the story doesn’t stop there.

We’re constantly exploring new avenues to create a positive impact. We champion mental health initiatives in the healthcare community and promote sustainable practices to reduce our carbon footprint. Being on the lookout for ways to level up and make a real difference is just part of who we are.

Our leaders

David Sasson

Chief Executive Officer

David Sasson is Kindthread's President and CEO, responsible for the company's vision and strategic direction.

Sallian Song

Chief Product Officer

Sallian Song is Kindthread's Product Manager, responsible for design, innovation and production, with a focus on healthcare professionals.

Michael McCarthy

Chief Revenue Officer

Mike McCarthy is Kindthread's Chief Revenue Officer, responsible for the company's business strategy, partnerships and growth.

Culture & values

Our culture cannot be summed up in a single word. It's a vibrant tapestry woven with threads of warmth, inclusivity, honesty, transparency, and compassion. We don't just hire people, we bring in contributors who will shape and mould who we are from the ground up. That's how we can cultivate a high-performing team that's driven, invested, and working towards a common goal.

What we live by

Through our values, we’ve fostered an
environment where ideas are sparked and
intellectual growth happens naturally.

Customer Service Obsession

Passion, Care & We Keep Our Promises.


Powerful Teams are Confident, Inclusive, Diverse & Respectful.


We Know Doing the Right Thing is What Really Matters.


Drive Outstanding Product & Brand Leadership in the Market.


We must Share, Listen & Work Together to Execute & Win.


Set & Achieve Personal & Professional Goals to Be Our Best Selves.

Come define how we can grow and thrive together


Our brands are
category-defining and


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White Cross

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Scrubs & Beyond

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