Our story
It all started with a simple idea: to create workwear and apparel that empowers healthcare professionals with comfort and confidence, so they can focus on delivering exceptional care to their patients. But the story doesn’t stop there.
We’re constantly exploring new avenues to create a positive impact. We champion mental health initiatives in the healthcare community and promote sustainable practices to reduce our carbon footprint. Being on the lookout for ways to level up and make a real difference is just part of who we are.
Culture & values
Our culture cannot be summed up in a single word. It's a vibrant tapestry woven with threads of warmth, inclusivity, honesty, transparency, and compassion. We don't just hire people, we bring in contributors who will shape and mould who we are from the ground up. That's how we can cultivate a high-performing team that's driven, invested, and working towards a common goal.
What we live by
Through our values, we’ve fostered an
environment where ideas are sparked and
intellectual growth happens naturally.
Customer Service Obsession
Passion, Care & We Keep Our Promises.
People
Powerful Teams are Confident, Inclusive, Diverse & Respectful.
Integrity
We Know Doing the Right Thing is What Really Matters.
Innovative
Drive Outstanding Product & Brand Leadership in the Market.
Collaboration
We must Share, Listen & Work Together to Execute & Win.
Growth
Set & Achieve Personal & Professional Goals to Be Our Best Selves.